Rice Bran Oil is enjoying a renewed interest in the United States and Europe due to studies that claim it to be effective in lowering harmful cholesterol levels while allowing "good" cholesterol levels to remain unchanged.

Odorless and colorless, Rice Bran Oil is used extensively in the Far East as a cooking oil. Its high heat tolerance makes it ideal for frying, sautéing and baking. Rice Bran Oil is popular due to its ability not to alter the taste of a recipe and is notable when used as an ingredient in salad dressings.

In cosmetic preparations, Rice Bran Oil is claimed to be easily absorbed by the skin, leaving no greasy residue.

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